As we are full in the swing of the holi-daze, it's good to remember what the season is all about. It isn't shopping, spending, buying -- it *is* about giving and love.
I was coming here to share about a particular book that an associate asked me to promote. I changed my mind after seeing the "trippy" gifts being submitted for that launch.
Instead, I'm going to recommend the book Allowing by Holly Riley. I have heard nothing but good things about Holly and her book from our mutual friend Don McKinnon (make sure you grab a copy of his gift among those available by registering your book purchase at http://hollyriley.com/allowing/).
The lesson here: I could have just blindly mentioned the other book because I was asked to promote it. I did not because it is not congruent with my beliefs and therefore would have been a poor choice all around. (Maybe I'll go into some of the consequences of acting against your beliefs in another post, but I'm sure you can come up with quite a list yourself!)
So, rather than pimping a book I didn't believe in but had been asked to share, I shared a book I could believe in because a friend I respect loves the book and enjoys the author as a person. Relationships trump pretty much everything else.
As you head over to Amazon and pick up Holly's book, ponder how your business can build on and build up those relationships that matter and where you may need to eliminate or minimize other relationships that don't fit with your mission (which is hopefully more than just strip mining cash and disappearing -- which it must be, or else you wouldn't still be here reading my stuff!).
In the meantime, remember ''the greatest of these is Love''!