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The Many Heads of Social Media

Social media is like the mythical creature Medusa. Besides the fact that if you go in unprepared you’re likely to get stoned, social media has many slithery heads.

I’m beginning a new experiment. In the past, I was following the usual advice to pick one or two platforms and concentrate on those. I fell [...]

Stupid, Addicted, or Just Avoidance/Resistance?

Ryan Healy recently wrote a couple articles that came to mind today: Why People are Addicted to Info-Products Is the Internet Making Us Stupid?

Today has been an S.O.S. day (Shiny Object Syndrome). And just like the mariner in distress that SOS means I need help. (Because I feel rather stupid and addicted!)

I [...]

3 Men Great at Managing Their Social Web Presence

Yesterday’s post riffing on Mashable’s 6 Challenges brought to mind a few folks that are really good at congruence, alliances, and being customer-centric.

All four of these men are good at all three (congruence, alliances, and customer focus) so when I emphasize one or another aspect for each it is only for example purposes. [...]

3 More Challenges to Managing a Brand on the Social Web

Today’s post is prompted by a Mashable post “6 Challenges to Managing a Brand on the Social Web” shared by my friend Gary Walter.

Here is my response to Gary’s question “are there more you can think of?”:

I hope the first guy was misquoted. ”Be everything to everyone” means you’re anything but yourself. [...]