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3 Men Great at Managing Their Social Web Presence

Yesterday’s post riffing on Mashable’s 6 Challenges brought to mind a few folks that are really good at congruence, alliances, and being customer-centric.

All four of these men are good at all three (congruence, alliances, and customer focus) so when I emphasize one or another aspect for each it is only for example purposes. Without further [...]

3 More Challenges to Managing a Brand on the Social Web

Today’s post is prompted by a Mashable post “6 Challenges to Managing a Brand on the Social Web” shared by my friend Gary Walter.

Here is my response to Gary’s question “are there more you can think of?”:

I hope the first guy was misquoted. ”Be everything to everyone” means you’re anything but yourself. I agree with [...]