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Balancing Production and Promotion

One of Marlon Sanders’s key mantras is ”produce and promote.” A wise set of words if ever I heard any.

I’ve been deep in production mode the last few days and have let the promotion aspect slip. Hence, the question: where is the balance between producing and promoting?

When dealing with products the production often happens [...]

The Many Heads of Social Media

Social media is like the mythical creature Medusa. Besides the fact that if you go in unprepared you’re likely to get stoned, social media has many slithery heads.

I’m beginning a new experiment. In the past, I was following the usual advice to pick one or two platforms and concentrate on those. I fell into that [...]

3 Men Great at Managing Their Social Web Presence

Yesterday’s post riffing on Mashable’s 6 Challenges brought to mind a few folks that are really good at congruence, alliances, and being customer-centric.

All four of these men are good at all three (congruence, alliances, and customer focus) so when I emphasize one or another aspect for each it is only for example purposes. Without further [...]

3 More Challenges to Managing a Brand on the Social Web

Today’s post is prompted by a Mashable post “6 Challenges to Managing a Brand on the Social Web” shared by my friend Gary Walter.

Here is my response to Gary’s question “are there more you can think of?”:

I hope the first guy was misquoted. ”Be everything to everyone” means you’re anything but yourself. I agree with [...]

Pacing and Leading Web Site Development?!?

One NLP technique is called “pacing and leading.”

Pacing and leading is about meeting people where they are (pacing) and after you’ve started building rapport you shift (leading) and check to make sure they follow your lead.

What does pacing and leading have to do with web development? An obvious choice for people who know the pattern [...]

Instant Results from NLP

One of my teen-aged friends, Alex, was asking me about NLP today. I must admit, I got so excited about him asking that I dropped into a shameless teaching mode and we chatted through at least an hour of content before I asked what prompted his questioning.

He had seen something on TV where someone claimed [...]

Blog Daily

I just committed to Tinu’s 100 days of blogging challenge. (Thanks Tinu for the prompting and Dr. Wright for assuming I’d be up for the challenge!)

Over the last week I participated in another blogging challenge and wrote 5 posts in a week when I hadn’t posted anything here or at LifeLoveAndLearning.com for months.

I realized [...]

Marketing Mastermind w/NLP Trainer, TV personality, and you?

Below is an email I sent out today. I decided to extend the offer beyond just my list and let you join the party. Let me know what you think:

Today’s note is for you if are in business or interested in starting a business online. Keep doing what you’re doing if you don’t want to [...]

The

I was recently told I had to use a very specific tool to perform a particular task. This lead to a discussion where I listened to the reasons they had in mind and immediately agreed to use the tool. Interestingly, the conversation carried on for quite a while where they attempted to convince me that [...]

Atypical Small Business Planning

When most people ask whether you’ve got a business plan or not they are thinking of the Assets/Liabilities/Income/Expense statements. That’s a piece of the whole plan, but if that’s all you’re relying on then you’ve bought into A LIE.

Full blown business plans are useful in an Eisenhower sort of way — Plans are nothing; [...]