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Business Planning Gratitude

It is amazing to me what a little gratitude can do and how much difference a lot of gratitude can make. I wasn’t raised sending thank you cards, so I am having to be intentional as an adult — sometimes with more success than others. Last week I developed an internal editorial calendar and, thankfully,

Lesson Learned from Accidentally Getting #1 Search Result

The punchline: Know your desired action Focus on the right things Beware when being sold Know your desired action! Here is the list of folks from the video — these are ones I listen to (and think you should too): Tinu – Web Traffic (facebook, twitter, youtube, blog, …) Marlon Sanders – Step-by-Step Dashboards (traffic, recruiting affiliates, writing,

Five Guys Reframe

Ate at Five Guys Burgers and Fries for the first time and noted an interesting reframe for encouraging over consumption and extra spending. Your challenge is to apply the same principle in a win-win way in your own business.

Water, (charity: water) Everywhere. . .

Like so many other resources, we often take water for granted. It’s there from the tap, in the water cooler, at the drinking fountain. But most of the water in the world is not safe to just drink. And nasties like candida and giardia don’t care about age, race, class, income, or geography. The funny

Balancing Production and Promotion

One of Marlon Sanders’s key mantras is ”produce and promote.” A wise set of words if ever I heard any. I’ve been deep in production mode the last few days and have let the promotion aspect slip. Hence, the question: where is the balance between producing and promoting? When dealing with products the production often

The Many Heads of Social Media

Social media is like the mythical creature Medusa. Besides the fact that if you go in unprepared you’re likely to get stoned, social media has many slithery heads. I’m beginning a new experiment. In the past, I was following the usual advice to pick one or two platforms and concentrate on those. I fell into

3 Men Great at Managing Their Social Web Presence

Yesterday’s post riffing on Mashable’s 6 Challenges brought to mind a few folks that are really good at congruence, alliances, and being customer-centric. All four of these men are good at all three (congruence, alliances, and customer focus) so when I emphasize one or another aspect for each it is only for example purposes. Without

3 More Challenges to Managing a Brand on the Social Web

Today’s post is prompted by a Mashable post “6 Challenges to Managing a Brand on the Social Web” shared by my friend Gary Walter. Here is my response to Gary’s question “are there more you can think of?”: I hope the first guy was misquoted. ”Be everything to everyone” means you’re anything but yourself. I

Pacing and Leading Web Site Development?!?

One NLP technique is called “pacing and leading.” Pacing and leading is about meeting people where they are (pacing) and after you’ve started building rapport you shift (leading) and check to make sure they follow your lead. What does pacing and leading have to do with web development? An obvious choice for people who know

Instant Results from NLP

One of my teen-aged friends, Alex, was asking me about NLP today. I must admit, I got so excited about him asking that I dropped into a shameless teaching mode and we chatted through at least an hour of content before I asked what prompted his questioning. He had seen something on TV where someone